Arquivo AFC3 - Canadian Tire Heritage Collection

The fonds consists of textual records, audio-visual materials, graphic materials, and architectural plans relating to the company’s corporate, real estate, marketing and associate operations. Textual records include letters patent and supplementary letters patent, company by-laws, annual and interim reports, financial statements, audit committee minutes, records relating to Canadian subsidiaries and foreign operations, records relating to profit sharing plans, real estate site development and maintenance files, land purchase and construction agreements, store reports, employee newsletters and updates, Associate Dealer communications, catalogues, weekly advertising flyers, and Canadian Tire "Money." ,Audio-visual materials include general materials dealing with corporate strategies and programs, product information and training, employee and dealer activities, and sales and service training; and radio and television commercials created for Canadian Tire Corporation to promote products, sales, service, and community involvement. The commercials series includes several award-winning titles, including "Albert" and "A Bike Story", and several Christmas advertisements featuring Scrooge and the French counterpart Gratteux. The graphic materials include photographs, slides and negatives of the Billes family, the Board of Directors, stores and gas stations, distribution centres, employee evenrs, dealer conventions, products and product displays. The architectural plans include floor and grounds plans and elevations prepared for the construction, expansion and renovation of Canadian Tire properties.