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The fonds consists of textual, graphic, cartographic, architectural and technical, audio-visual,
electronic and microform records relating to the establishment, operations, expansion and
diversification of the Labatt Brewing Company Limited.

Item is a framed colour print of 24 sailing ships that gathered in Halifax, Nova Scotia. Olands Brewery was an official sponsor of the regatta.

File contains scrapbook pages bearing mounted advertisements for Gold Keg published in the 1970s and 1980s. The advertisements include date, region of publishing and physical measurements.

File contains two newspaper print advertisements from the 1930s. They are both in black and white and contain a bottle with the Crystal logo on the label.

Poster features an illustration of Uncle Sam and the Founding Fathers drinking Rolling Rock and holding Election signs promoting Rolling Rock. The promotional text reads, "I Want You to Join the '33' Party." A bottle of Rolling Rock is in the foreground on the bottom right side of the poster.

File contains promotional material for brands owned by John Labatt Limited. This includes a collage of photos for Labatt's IPA, Labatt's Pilsener, Habitant soup, Catelli pastas and sauces, Parkdale syrup, Five Roses flour, Dyson's Chili Sauce, Ogilvie Instant Oats, Guinness Stout, Parkdale Canadian Champagne, and other Labatt owned product lines.

File contains a black and white photograph of a blonde woman with feathered hair holding up a bottle of Grand Prix Ale with a case of it under her arm. She is leaning against a stack of cases of Grand Prix Ale.

Poster features photographs of Labatt Lite bottles from 1977-2001. The bottle shots show the evolution of beer bottle and bottle labels. The poster includes bottles from 1977, 1980, 1990, 1992, 1997 and 2001. All of the bottles shown are on a dark blue background. The upper left portion of the poster features a caption which reads, "Same great taste. Crisp new look." A polar bear is featured in the lower left corner alongside a caption which reads, "Right out of the ice."