Title and statement of responsibility area
Title proper
On Campus
General material designation
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Level of description
File
Reference code
AFC101-S25-SS8-F1
Edition area
Edition statement
Edition statement of responsibility
Class of material specific details area
Statement of scale (cartographic)
Statement of projection (cartographic)
Statement of coordinates (cartographic)
Statement of scale (architectural)
Issuing jurisdiction and denomination (philatelic)
Dates of creation area
Date(s)
-
1995 (Creation)
Physical description area
Physical description
0.5 cm of graphic material
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Archival description area
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Scope and content
File contains seven advertisement mock-ups for PC Premium Beers geared at University Students in Ontario. Posters all feature photographed image of two bottles of PC Premium Strong Draft, and PC Premium Draft and the tagline "Premium drafts at less than regular beer prices". Each has a different additional tagline that specifically gears it to University and College students, with two advertisements discussing the Ontario Student Assistance Program, or OSAP. Each poster also includes notes related to success of advertisements with the target focus group.
Notes area
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Status
Approved