File F24 - Radio and Print Campaigns

Title and statement of responsibility area

Title proper

Radio and Print Campaigns

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    Level of description

    File

    Reference code

    AFC101-S25-SS40-F24

    Edition area

    Edition statement

    Edition statement of responsibility

    Class of material specific details area

    Statement of scale (cartographic)

    Statement of projection (cartographic)

    Statement of coordinates (cartographic)

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    Issuing jurisdiction and denomination (philatelic)

    Dates of creation area

    Date(s)

    • 1939-1941 (Creation)

    Physical description area

    Physical description

    1 scrapbook; 37 x 43 cm

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    Archival description area

    Custodial history

    Scope and content

    Scrapbook contains black and white advertisements for radio campaigns and advertisements relating to popular songs used to promote John Labatt brands and the company itself. The advertisements include details concerning the date of printing, areas of distribution, and the advertisement's physical contents. Some pages also bear handwritten dollar amounts in pencil which may correspond to cost of publishing advertisements in a given area.

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        Status

        Approved

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            Accession area